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January 2, 2011

Is J.Crew Trying to Spam Me to Death?

Filed under: Clothing,Marketing & Advertising,Technology & Internet — Chris Chaten @ 8:58 PM

When I sign up for an email list, I expect to receive timely notices of sales and promotions from time to time.  However, most retailers have taken to abusing this practice.  This holiday season, J.Crew took it to the point of absurdity.

Over the past 62 days, I have received 50 emails from J.Crew.  They all have a subject line that says something like,  “We typically charge about 30% more than our clothes are really worth.”  The conspiracy theorist in me surmises they were trying to pump-up revenue before they sold themselves to a private equity firm.

Take a look at a filtered shot of what J.Crew has sent me since November 1.  You might have to click on the image to see all of the dates an offers.

J.Crew Email Spam

Getting one of these everyday with nothing new to offer makes me tune all of them out pretty quickly.  J.Crew emails no longer go to my Blackberry. I’ve filtered them out.  I rarely check the emails that don’t go there.

I promise to keep Stodgy honest and courteous in our email policy.  We don’t run traditional sales, so this kind of spam isn’t helpful.

We have a few thoughts on how discounts should work, and I’ll be posting those over the next few months.  But I assure you, it won’t be based around a 28 email a month spam campaign.

-Chris

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2 Comments »

  1. Agreed.
    And somehow, I’ve ended up on two separate versions of their mailing list (maybe internet vs. store buyer?) and therefore got everything twice, occasionally with slightly different wording.

    Comment by Sarah — January 2, 2011 @ 9:01 PM

  2. Have you tried un lsubscribing..doesn’t work!

    Comment by elroy — July 27, 2012 @ 5:04 PM

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