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July 27, 2011

Design of Everyday Things: ChapStick

Filed under: Business,Marketing & Advertising — Chris Chaten @ 5:35 PM

It happened this morning.  I’m pretty sure it happens to most Americans.* I was taking the security seal off of my ChapStick, and I almost took off the entire label in the process.

chapstick label peels off

If I’m managing the ChapStick brand, I’m pushing my operations and packaging folks for a better way.  There are probably thousands of ChapSticks running around naked because the user pulled off the label.  That’s not exactly a good way to spread the brand.


*Except the foo-foo Whole Foods types who only buy Burt’s Bees.

1 Comment »

  1. I agreee!!!!!!!!!!

    Comment by Shae harden — August 11, 2011 @ 8:16 PM

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