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July 30, 2013

The Chipotle Proxy

Filed under: Business,Economics,Technology & Internet — Chris Chaten @ 3:45 PM

When traveling to a new city and looking to explore, I’ll often fire up Waze or Google Maps and search for Chipotle. This usually isn’t because I’m looking for Chipotle, but I’m confident in Chipotle’s real estate choices.

This is becoming less relevant as the business expands, but I’m almost never directed to someplace I shouldn’t really be.

The lesson here for product manager types is that just because Waze’s customer (me) is asking for something (Chipotle), it doesn’t mean that’s what I want exactly.  If I could ask the map to find a relatively cool but sufficiently gentrified place that’d be better.  Alas, that’s not a current feature.

-Chris

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